Toymaker Mattel Inc. took a step forward in its efforts to become sustainable by launching the MEGA BLOKS Green Town line of products. They also released a Matchbox Tesla Roadster made from 99 percent recycled materials.
Their goal is to use 100 percent recycled, bio-based plastic, or recyclable materials in their products and packaging by 2030. This new line is the first toy line available in mass retail that’s certified to be carbon neutral.
Sustainability & Carbon Neutrality in the Toy World
Every MEGA BLOKS Green Town set is made from a minimum of 56 percent plant-based materials and a minimum of 26 percent International Sustainability & Carbon Certification certified bio-circular plastics.
The set was certified CarbonNeutral by Natural Capital Partners.
The company bought carbon offsets from the Darkwood Forests Conservation project in Canada to be CarbonNeutral certified.
The packaging of this line is made from 100 percent FSC-certified paper or paperboard, as well as soy-based inks and water-based varnishes to strengthen the recyclability.
What Does this Sustainable Toy Set Include & Teach Kids?
This set teaches young builders about the importance of a green attitude through play.
This is done through waste sorting, using electric transport, keeping honeybees protected, and opting for renewable sources of energy.
This set has gotten the Climate Pledge Friendly label by Amazon and it can be found for pre-sale.
Moreover, the Matchbox Tesla Roadster is part of the Driving Toward a Better Future initiative of the company that aims to make all Matchbox die-cast vehicles, playsets, and packaging from 100 percent recycled, recyclable, or bio-based plastic materials by 2030.
The toy takeback effort by Mattel launched in May and the goal was to harness materials from old toys from Mattel for products of the future.
This supports the company’s goal to have entirely recycled, recyclable, or bio-based plastic materials in their toys and packaging by the end of the decade.